Consumers and Products – What it really means to “Go Green”

Product adoption. Circular economy.
Effective actions for change.

Reusable, zero waste household products on a gray background

Products wouldn’t exist without consumers. For most durable products that consume energy in some way, the environmental impacts are greatest when it is used (aka. “Use Phase” in LCA). Our research group is interested in how to make less impactful products as well as the actual use of those products by consumers.

I’m interested in how the exact same product can have very different environmental impacts when adopted by people with varying characteristics and behaviors.  I’m also interested in how new products or technologies can change consumption, and how to incorporate those behavior changes into LCA. 


“It’s not clear that just because people want single-use plastics to go away, that they’re actually willing to change their behavior in order to support the models to make it happen”

–NPR Marketplace interview

Current Projects

Clothing and fashion accessories laid out flat

The Influence of Consumer Characteristics on Environmental Impacts

What is the environmental benefit of a “green” product when consumed by different kinds of consumers?

Empty shopping cart left outside a store

Sustainable Consumption

How can individuals most effectively reduce our impact?

Plant growing from a stack of coins

Circular Economy and Sustainable Production

How can product systems be designed for sustainability?


Featured Research Papers

Full list of publications on Google Scholar


Media Releases

Bottle Deposit Systems

Bringing Michigan’s bottle deposit system into the 21st century

Carbon Capture and Use

What products are best suited for carbon capture technologies?

Misperceptions of plastic

Mythbusting: 5 common misperceptions surrounding the environmental impacts of single-use plastics

Reusable alternatives

Is reusable always best? Comparing environmental impacts of reusable vs. single-use kitchenware

Refrigeration and the Cold Chain

Just chillin’: Is a refrigerated food chain a net win or loss for climate emissions?

Toxic releases from fracking vs. coal

Electricity from shale gas vs. coal: Lifetime toxic releases from coal much higher